Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

The media handbook : a complete guide to advertising media selection, planning, research, and

communication: the spoken word -- Business communication -- Television and video technology -- Direct

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Wadsworth series in mass communication and journalism

Sun Press series : Research into higher education.

borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing