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selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

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Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

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arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

mobile -- Managing personal communications: direct and database marketing and personal selling