The content marketing handbook : how to double the results of your marketing campaigns / Bly

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

The small business online marketing handbook : converting online conversations to offline sales /

Digital -- Marketing.

Hospitality industry -- South Africa -- Marketing.

resource management and the SA labour legislative framework -- Marketing management -- Financial management

Internet marketing.

Special events -- South Africa -- Marketing.

Chapter 1: Integration marketing, advertising and public relations, Chapter 2: The role of public

, creative directors, freelance writers, marketing managers . . . even small business owners and information