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1. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing
Available: Copies:
3. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
4. 
Cover image for The business of tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2009
Excerpt: 
Management
Available: Copies:
6. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups
Available: Copies:
7. 
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
8. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars
Available: Copies:
9. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
10. 
Cover image for Organizational communication : approaches and processes
by 
Miller, Katherine, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in personnel management.
Available: Copies:
11. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing
Available: Copies:
12. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
Available: Copies:
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