by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
26.
by
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format:
Books
Publication Date
2004
Excerpt:
Consumer behavior -- United States.
by
Parks, Janet B., 1942-
Format:
Books
Publication Date
2003
Excerpt:
management as well as detailed discussions about consumer behavior, sport publicity and public relations
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
dimensions of the consumer market -- Business and organizational customers and their buying behavior
by
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format:
Books
Publication Date
2001
Excerpt:
Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The
by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
global consumer markets -- Behavioral dimensions of the consumer market -- Business and organizational
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