, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

The business of tourism management / Beech, John G., 1947-

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

business processes making them able to sense changes in the business climate and initiative tactical

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A

Business marketing management : a strategic view of industrial and organizational markets / Hutt

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives

: strategy formulation. Business-level strategy -- Competitive rivalry and competitive dynamics -- Corporate