-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

harm -- Interference with contractual relations -- Unlawful competition -- Product liability -- Breach

: political public relations -- Pressure-group politics and the oxygen of publicity -- Political communication

Black, P. A. (Philip A.). Public economics for South African students.

communication. Leadership and change communication -- Corporate social responsibility and community relations.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Black, P. A. (Philip A.). Public economics for South African students.

public relations / Dean Kruckeberg, Marina Vujnovic -- Communication and culture / Christine L. Ogan

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion