Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its

-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Organizational communication : approaches and processes / Miller, Katherine, 1959-

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

Communications research : techniques, methods and applications / Plooy, G. M. du.

-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every

-- Understanding work teams -- Communication -- Leadership and trust -- Power and politics -- Conflict and

Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

Corporate communication strategy / Steyn, Benita.

McQuail's mass communication theory / McQuail, Denis.

Mass media, towards the millennium : the South African handbook of mass communication / De Beer, A