measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

retrospective overview -- 3. Basic measurement and scaling concepts -- 3. Basic measurement and scaling concepts

primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement

-- Performance measurement in the international hospitality industry / Helen Atkinson -- Budgetary practice

Concepts -- Developing Measurement Concepts -- Early Fraction Concepts -- Algebraic Reasoning -- Helping

Foreword / Economic characteristics of the tourism sector -- The measurement of tourism -- Tourism

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

--- Part 2: Sustainable Tourism and the Community -- 5. Environmental Standards and Performance Measurement