: making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your

advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand

Brand name products -- Management.

Brand name products.

brand image, enhance customer relations, and create entirely new distribution channels for products and

Brand name products -- South Africa.

, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand

; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand