Human communication : principles and contexts / Tubbs, Stewart L., 1943-

Essentials of corporate communication : implementing practices for effective reputation management /

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer