-- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men

Part 1. Measurement. 1. Introduction to financial management -- 2. Financial statements -- 3. Ratio

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

and medium-sized entities -- Fair value measurement.

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

overview -- Basic measurement and scaling concepts -- Reliability: Basic concepts and measures -- Validity

control -- Measurement of marketing strategies and processes.

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.