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25.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer

Available: Copies:

26.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling

Available: Copies:

27.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

-- Prospecting with a contest -- Providing prospect information to a dealership -- Reminding that a sale is about

Available: Copies:

28.

Down government avenue : PIMS 1998 guide to politics in practice

Heyns, Stephen.

Format:

Books

Publication Date

1998

Excerpt:

Institute for Democracy in South Africa. Parliamentary Information & Monitoring Service.

Available: Copies:

29.

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17

Available: Copies:

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