Search Results for Communication -- Research.

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Human communication : principles and contexts

Tubbs, Stewart L., 1943-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-d.html

Format:

Books

Publication Date

2008

Excerpt:

Human communication : principles and contexts / Tubbs, Stewart L., 1943-

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Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

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Exploring public relations

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

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McQuail's mass communication theory

McQuail, Denis.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0602/2005282679.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2005282679-d.html

Format:

Books

Publication Date

2005

Excerpt:

McQuail's mass communication theory / McQuail, Denis.

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Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its

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This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

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Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Motivation research (Marketing)

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Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms

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E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

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10.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

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11.

Organizational communication : approaches and processes

Miller, Katherine, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Organizational communication : approaches and processes / Miller, Katherine, 1959-

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12.

Communications research : techniques, methods and applications

Plooy, G. M. du.

Format:

Books

Publication Date

2002

Excerpt:

Communications research : techniques, methods and applications / Plooy, G. M. du.

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