; Forecasting and the Future; Goals and Objectives.

-- Forecasting -- Statistical quality control -- Risk analysis and Monte Cristo simulation -- System simulation

Mass media -- Forecasting.

. Layout -- Part 5. Operating decisions -- 11. Supply-chain management -- 12. Forecasting -- 13. Inventory

-- Marketing objectives and strategies -- Marketing research and forecasting -- The marketing audit : customers

information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning

Retail trade -- Forecasting.

Advertising -- Forecasting.

-- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in

Relationships and Forecasting Foreign Exchange Rates -- World Financial Markets and Institutions. International

Brand name products -- Forecasting.

Business forecasting.