Search Results for Communication -- Research.

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41 Results Found

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25.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

26.

Persuasive communication

Stiff, James B. (James Brian)

Sample text http://catdir.loc.gov/catdir/enhancements/fy0651/2002007093-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy034/2002007093.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2002007093-b.html
Publisher description http://catdir.loc.gov/catdir/description/guilford051/2002007093.html

Format:

Books

Publication Date

2003

Excerpt:

Persuasive communication / Stiff, James B. (James Brian)

Available: Copies:

27.

Mass media research : an introduction

Wimmer, Roger D.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-t.html

Format:

Books

Publication Date

2003

Excerpt:

Mass media research : an introduction / Wimmer, Roger D.

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28.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan

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29.

Biological psychology

Kalat, James W.

Format:

Books

Publication Date

2001

Excerpt:

The major issues -- Nerve cells and nerve impulses -- Communication within the body: synapses and

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30.

Organizational behavior

Kreitner, Robert.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every

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31.

McQuail's mass communication theory

McQuail, Denis.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html

Format:

Books

Publication Date

2000

Excerpt:

McQuail's mass communication theory / McQuail, Denis.

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32.

The rise of the network society

Castells, Manuel, 1942-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009108723&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000

Excerpt:

flow and exchange of information, capital, and cultural communication. These flows order and condition

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33.

Corporate communication strategy

Steyn, Benita.

Format:

Books

Publication Date

2000

Excerpt:

Corporate communication strategy / Steyn, Benita.

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34.

Researching communications : a practical guide to methods in media and cultural analysis

Deacon, David.

Format:

Books

Publication Date

1999

Excerpt:

Communication -- Research.

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35.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance

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36.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media, towards the millennium : the South African handbook of mass communication / De Beer, A

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