Most marketing managers and CEOs want to know what return they can expect on marketing expenditure

company, but also to give managers a better feeling of how to adequately develop, manage and protect

Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.

professional accountants and auditors, company directors and managers, regulators, corporate lawyers, and

This book takes a broad look at the challenges that face Southern African managers in the new era

theoretical and technical background. Marketing managers and business executives developing marketing and e

managers. The text covers the fundamentals of the macroeconomic environment of international financial

responsibility, and diversity -- pt. 3. Managing decision making and planning -- The manager as a decision maker

available to senior managers and risk everything for a company where no one has even a desk to call his or

managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of

Project -- People: The Key to Project Success. The Project Manager. The Project Team. Types of Project

provides guidance for executives and managers looking to understand the value of innovation."--Jacket.