The use of gamification as a marketing communication tool to engage with South African millenials

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and services

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Online retail and the mobile phone in South Africa

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa