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1.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Principles of marketing / Kotler, Philip, author.

Available: Copies:

2.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2017

Excerpt:

Principles of marketing Kotler, Philip.

Available: Copies:

3.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

4.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

5.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

6.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

7.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2008

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

8.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

9.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

10.

Cover image for Foundations of marketing

Foundations of marketing

by

Jobber, David.

Format:

Books

Publication Date

2003

Excerpt:

Foundations of marketing / Jobber, David.

Available: Copies:

11.

Cover image for Global marketing strategies

Global marketing strategies

by

Jeannet, Jean-Pierre.

Table of contents http://lcweb.loc.gov/catdir/toc/97-72494.html

Format:

Books

Publication Date

1998

Excerpt:

Global marketing strategies / Jeannet, Jean-Pierre.

Available: Copies:

12.

Cover image for Global marketing strategies

Global marketing strategies

Global marketing strategies

by

Jeannet, Jean-Pierre.

Format:

Books

Publication Date

1995

Excerpt:

Global marketing strategies / Jeannet, Jean-Pierre.

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Independent Institute of Education. Vega School of Brand Leadership.

(16)

Kotler, Philip.

(12)

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(7)

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(6)

(5)

Independent Institute of Education. Vega School.

(5)

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(5)

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(5)

Aaker, David A.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

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(4)

(4)

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(4)

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(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

Advertising Media Association of South Africa.

(3)

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(3)

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(3)

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(3)

Affinity Advertising and Publishing.

(2)

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Armstrong, Gary.

(2)

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(2)

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(2)

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(2)

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Kellogg School of Management.

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LaForge, Raymond W.

(2)

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(2)

Ngambi, Hellicy Chakosamoto, editor.

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(2)

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(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

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(2)

(2)

Tuten, Tracy L., 1967- author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Walker, Orville C.

(2)

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(2)

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(1)

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(1)

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(1)

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American Institute of Graphic Arts.

(1)

Anderson, Chris, 1961-

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

(1)

Appau, Samuelson, editor.

(1)

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(1)

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(1)

Arruda, William, 1961- author.

(1)

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(1)

Atkin, Douglas.

(1)

(1)

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(1)

(1)

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(1)

Barker, Rachel, 1958-

(1)

(1)

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(1)

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(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

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(1)

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(1)

(1)

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(1)

Bester, Karle Marcell.

(1)

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(1)

(1)

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(1)

Black, P. A. (Philip A.)

(1)

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(1)

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(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

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(1)

Boshoff, Christo.

(1)

Bothma, Neels, 1959-

(1)

(1)

Bradley, Nigel, 1958-

(1)

Bremner, Nicola.

(1)

Brevis, Tersia, 1967-

(1)

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(1)

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(1)

Calkins, Tim éditeur intellectuel.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

Cook, Gordon, 1948-

(1)

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(1)

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Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Cronje, William.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Branding (Marketing)

(77)

(72)

(30)

Internet marketing.

(30)

Communication in marketing.

(26)

Brand name products.

(25)

Marketing research.

(25)

Marketing -- Management.

(24)

(17)

Consumer behavior.

(16)

Brand name products -- Management.

(12)

Marketing -- South Africa -- Management.

(10)

Advertising -- Brand name products.

(9)

Advertising -- South Africa.

(9)

Branding (Marketing) -- South Africa.

(9)

Marketing -- South Africa.

(8)

Strategic planning.

(8)

Success in business.

(8)

Sales promotion.

(7)

(7)

(6)

Relationship marketing.

(6)

Strategisch management.

(6)

Target marketing.

(6)

Advertising media planning.

(5)

Customer relations.

(5)

(5)

(5)

Brand name products -- South Africa.

(4)

Commercial art.

(4)

Consumers -- Research.

(4)

Corporate image.

(4)

Creative ability in business.

(4)

(4)

(4)

Marktforschung.

(4)

Mass media -- South Africa.

(4)

(4)

Motivation research (Marketing)

(4)

Small business -- Management.

(4)

Trademarks -- Design.

(4)

Advertising -- Awards -- South Africa.

(3)

Advertising campaigns.

(3)

Advertising media planning -- South Africa.

(3)

Aspects psychologiques.

(3)

(3)

Brand name products -- Marketing -- Management.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business names.

(3)

Consumers -- Psychology.

(3)

Consumers' preferences.

(3)

Electronic commerce.

(3)

Entrepreneurship.

(3)

Export marketing -- Management.

(3)

Industrial management.

(3)

(3)

(3)

(3)

Marketing -- Decision making.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Psychological aspects.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Marketing research -- South Africa.

(3)

Mass media and business -- South Africa.

(3)

Planification stratégique.

(3)

Produits de marque -- Commercialisation.

(3)

Produits de marque.

(3)

Public relations.

(3)

(3)

Sales management.

(3)

Strategisches Management.

(3)

(3)

Viral marketing.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Psychological aspects.

(2)

Advertising agencies.

(2)

Advertising as Topic.

(2)

Advertising copy.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

Brand name products -- Marketing.

(2)

Career development.

(2)

(2)

Commercial art -- United States -- Marketing.

(2)

Communication in marketing -- South Africa.

(2)

Competition, International.

(2)

Comportement du consommateur.

(2)

Consumentengedrag.

(2)

Consumer behavior -- United States.

(2)

Consumers -- Research -- South Africa.

(2)

Consumers -- South Africa.

(2)

(2)

Corporate culture.

(2)

(2)

Customer relations -- Management.

(2)

Export marketing -- Management -- Case studies.

(2)

Graphic arts -- United States -- Marketing.

(2)

International business enterprises -- Management.

(2)

Internationales Management.

(2)

Internet advertising.

(2)

Internet marketing -- Case studies.

(2)

Internet marketing -- South Africa.

(2)

(2)

Marketing -- Evaluation.

(2)

Marketing -- Gestion.

(2)

Marketing -- South Africa -- Case studies.

(2)

Marketing -- Technological innovations.

(2)

Marketing -- United States.

(2)

Marketing channels.

(2)

Marketing research -- Case studies.

(2)

Marketingforschung.

(2)

Marknadsföring.

(2)

(2)

Mass media and business.

(2)

(2)

Merken (commercie)

(2)

Multinationales Unternehmen.

(2)

(2)

Neuromarketing.

(2)

Organizational effectiveness.

(2)

Product management.

(2)

Produit de marque.

(2)

Professions -- Marketing.

(2)

(2)

Service à la clientèle.

(2)

Small business -- South Africa -- Management.

(2)

(2)

Social media -- Marketing.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Success in business -- South Africa.

(2)

(2)

(2)

(2)

Verbraucherverhalten.

(2)

Added Value (Firm)

(1)

Administración de mercadeo.

(1)

Administração de marketing.

(1)

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Technological innovations.

(1)

Advertising -- Textbooks.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns -- United States.

(1)

Advertising layout and typography.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Alliances stratégiques (affaires)

(1)

Anecdotes as Topic.

(1)

(1)

(1)

Architecture -- Economic aspects.

(1)

Arkitektur -- ekonomiska aspekter.

(1)

Arkitekturteori.

(1)

(1)

Aspects sociaux.

(1)

Assurance qualité.

(1)

(1)

Aufsatzsammlung.

(1)

Augmented reality -- Law and legislation -- United States.

(1)

Augmented reality -- Law and legislation.

(1)

Augmented reality -- Moral and ethical aspects.

(1)

(1)

Authenticity (Philosophy)

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Sales & Selling.

(1)

Betriebliche Kennzahl.

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

Brand consumer behaviour -- Research

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Computer network resources.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- Valuation.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- Africa.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- Social aspects.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) -- United States.

(1)

Brands -- Research -- South Africa

(1)

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