Strategic planning.

for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning

Strategic planning.

robust framework for brand planning, identity, channel selection and measuring the effectiveness of

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

Strategic planning.

The research question -- The language of research -- Planning a research proposal -- Introducing

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Strategic planning.