Search Results for Communication -- Research.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Motivation research (Marketing)

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Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

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Communications research : techniques, methods and applications

Plooy, G. M. du.

Format:

Books

Publication Date

2002

Excerpt:

Communications research : techniques, methods and applications / Plooy, G. M. du.

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Organizational behavior

Kreitner, Robert.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every

Available: Copies:

Researching communications : a practical guide to methods in media and cultural analysis

Deacon, David.

Format:

Books

Publication Date

1999

Excerpt:

Communication -- Research.

Available: Copies:

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance

Available: Copies:

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media, towards the millennium : the South African handbook of mass communication / De Beer, A

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