areas of application. This new edition has been comprehensively updated and includes case studies and

scenarios, an array of case studies and examples based on real-life organisations worldwide, and video

Project management -- Case studies.

-structured content complemented by strong case studies that are relevant and engaging. Global examples from Shell

Communication in organizations -- Case studies.

Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within

the macroeconomics component of MBA courses. The text contains updated case studies, set against a

the microeconomics component of MBA courses. The text contains updated case studies, set against a

case studies and update existing ones to match developments in the e-commerce field in today's tech

emerging topics, while offering a wealth of case studies and other learning tools to help students put

Strategic planning -- Case studies.

risk management -- Humanitarian logistics -- pt. E. Case studies.