, respondents, participants or informants? -- Patients, clients or consumers? -- Ethics in psychology

Defining marketing and the marketing process -- Understanding the marketplace and consumers

Consumer behavior / Hoyer, Wayne D.

: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Consumers -- Psychology.

Consumer behavior.