A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

An investigation of brand names as product names in the South African context

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

A study of brand memorability and engagement at the South African music festival Oppikoppi

What is the South African 'hipster' tribe really?

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context