69 Results Found
000000000000IIE
1.
by
Scott, David Meerman.
Format:
Books
Publication Date
2011
Excerpt:
the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated
by
Butterick, Keith.
Format:
Books
Publication Date
2011
Excerpt:
campaigns into practice -- Corporate communications and financial PR -- Government and the public sector
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
Advertising campaigns.
4.
by
Thompson, Teresa L.
Format:
Books
Publication Date
2011
Excerpt:
Theoretical Opportunities / Chris N. Sciamanna -- 13.Developing Effective Media Campaigns for Health Promotion
5.
by
Pray, Doug, director.
Format:
Video disc
Publication Date
2010 2009
Excerpt:
Advertising personnel -- United States -- Biography.
by
Smith, Craig Allen, 1949 February 4-
Format:
Books
Publication Date
2010
Excerpt:
Presidential campaign communication : the quest for the White House / Smith, Craig Allen, 1949
by
Hansen, Anders, 1957-
Format:
Books
Publication Date
2010
Excerpt:
environmental issues or campaigns. The book finishes with an examination of the key approaches and models used
by
Springer, Paul.
Format:
Books
Publication Date
2009
Excerpt:
Advertising campaigns -- Case studies.
9.
by
Roman, Kenneth.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Format:
Books
Publication Date
2009
Excerpt:
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
10.
by
Pincas, Stepháne.
Format:
Books
Publication Date
2008
Excerpt:
Advertising campaigns -- History.
by
Benoit, William L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Format:
Books
Publication Date
2008
Excerpt:
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
by
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format:
Books
Publication Date
2008
Excerpt:
Advertising.
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