Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Public relations : writing and media techniques / Wilcox, Dennis L.

; Advertising ; Internet and social media marketing ; Referrals ; Networking -- Promotional tools and methods

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

Advertising media planning.

-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul

Advertising media planning -- South Africa.

The fundamentals of creative advertising / Burtenshaw, Ken.