Search Results for Brand communication

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25.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand communication -- Research

Available: Copies:

26.

Cover image for The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Flatt, Andrew.

Format:

Manuscript

Publication Date

2016

Excerpt:

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation

Available: Copies:

27.

Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing.

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28.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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29.

International business : competing in the global marketplace

Hill, Charles W. L., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

-- Distribution Strategy -- Differences between Countries -- Choosing a Distribution Strategy -- Communication

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30.

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive

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31.

Brand media strategy : integrated communications planning in the digital era

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

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32.

How clothing colour affects personal brand communiction and perception

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

How clothing colour affects personal brand communiction and perception / Mokoena, Kamogelo.

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33.

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Esterhuyse, Elzaan Erica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their

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34.

The use of gamification as a marketing communication tool to engage with South African millenials

Racitti, Riccardo.

Format:

Manuscript

Publication Date

2014

Excerpt:

The use of gamification as a marketing communication tool to engage with South African millenials /

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35.

Silence as a crisis communications strategy on social media

Robertson, Randy.

Format:

Manuscript

Publication Date

2014

Excerpt:

Silence as a crisis communications strategy on social media / Robertson, Randy.

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36.

Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

Corporate communication / Argenti, Paul A.

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