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25. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
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26. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring public relations : global strategic communication / Tench, Ralph, author.
Available: Copies:
27. 
Cover image for Brand communication in context : reading pack.
Brand communication in context : reading pack.
Brand communication in context : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Communication in marketing.
Available: Copies:
28. 
Cover image for Population health : creating a culture of wellness
Population health : creating a culture of wellness
by 
Nash, David B., editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
: the business value of a healthy workforce -- Marketing and communication -- Research and development
Available: Copies:
29. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
31. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
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32. 
Cover image for Introduction to retailing
Introduction to retailing
Introduction to retailing
by 
Erdis, Cindy, editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
and planning for markdowns and price changes ; developing a marketing communication plan ; developing
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33. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Communication in marketing.
Available: Copies:
34. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing / Lamb, Charles W., author.
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35. 
Cover image for Global marketing
Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Global marketing / Keegan, Warren J. author.
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36. 
Cover image for Focus groups : theory and practice
Focus groups : theory and practice
by 
Stewart, David W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Groups -- Interpersonal Style and Communication Pattern -- Nonverbal Communication -- Social Power
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