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25. 
Cover image for Up your sales in a down market : 20 strategies from top performing salespeople to win over cautious customers
by 
Volper, Ron.
Format: 
Books
Publication Date 
2012
Excerpt: 
Selling.
Available: Copies:
26. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
27. 
Cover image for 101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
.Purchasing Process -- 77.RASCI Matrix -- 78.Ratio Delay Studies -- 79.Research method -- 80.Resource Based
Available: Copies:
28. 
Cover image for Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales
Available: Copies:
29. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Research Terminology -- Steps in Developing a Research Plan -- Research "That Won't Break the Bank
Available: Copies:
30. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
logistics -- Communications -- Selling -- Customer care and relationship marketing -- Direct marketing
Available: Copies:
31. 
Cover image for Dictionary of statistics & methodology : a nontechnical guide for the social sciences
by 
Vogt, W. Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
dictionary provides readers with everything they need to read and understand a research report, including
Available: Copies:
32. 
Cover image for The Oxford handbook of strategic sales and sales management
by 
Cravens, David W.
Format: 
Books
Publication Date 
2011
Excerpt: 
commitment to sales / Wesley J. Johnston and Linda D. Peters -- The strategic role of the selling function: a
Available: Copies:
33. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
34. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling
Available: Copies:
35. 
Cover image for Making sense of the social world : methods of investigation
by 
Chambliss, Daniel F.
Format: 
Books
Publication Date 
2010
Excerpt: 
Social problems -- Research.
Available: Copies:
36. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing, word of mouth, and personal selling -- pt. 8. Creating successful long-term growth -- Introducing
Available: Copies:
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