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25. 
Cover image for How to write great copy : learn the unwritten rules of copywriting
by 
Gettins, Dominic.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
and shows readers how to do the same. He articulates the codified knowledge copywriters and art
Available: Copies:
26. 
Cover image for Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
-commerce : digital markets, digital goods -- Managing knowledge -- Enhancing decision making -- Designing an
Available: Copies:
by 
McNiff, Jean.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
18. Engaging With the Politics of Knowledge Part VI 19. Telling Your Research Story 20. Writing a
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28. 
Cover image for Social Theory and Philosophy for Information Systems
by 
Mingers, John.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
, Power/Knowledge and Information Systems: Reconstructing the Present.
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29. 
Cover image for Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Types of organization -- Knowledge is the most important asset of a company -- Decision making in
Available: Copies:
30. 
Cover image for Management : the basics
by 
Witzel, Morgen.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Finance -- Knowledge -- Culture -- The manager.
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31. 
Cover image for An introduction to object-oriented systems analysis and design with UML and the unified process
by 
Schach, Stephen R.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
. It will presume no knowledge whatsoever about process modeling or data modeling. The widely used UML
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32. 
Cover image for Management information systems
by 
Oz, Effy.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
. E-commerce : the Internet, intranets, and extranets -- Ch. 8. Data and knowledge management -- pt. 3
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33. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge
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34. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues
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35. 
Cover image for Access database design & programming
by 
Roman, Steven.
Format: 
Electronic Resources
Publication Date 
1999
Excerpt: 
programmers, it focuses on a key body of knowledge that is typically neglected, but is nevertheless essential
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36. 
Cover image for Novell's CNA study guide for NetWare 5
by 
Clarke, David James, 1964-
Format: 
Electronic Resources
Publication Date 
1999
Excerpt: 
Your Engines: NetWare 5 Installation -- NetWare 5 Certification: A World of Knowledge -- Cross
Available: Copies:
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