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57 Results Found

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25.

The marketing plan : how to prepare and implement it

Luther, William M.

Connect to electronic book via ebrary.
ebrary http://site.ebrary.com/id/10120161
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=62845
EBSCOhost Click here for LLCC access.

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Electronic Resources

Publication Date

2001

Excerpt:

The marketing plan : how to prepare and implement it / Luther, William M.

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26.

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

Lodish, Leonard M.

Click for information
eBook available for Durham College via EBSCOhost. Click link to access
123Library http://www.123library.org/book_details/?id=8384
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u
ebrary http://site.ebrary.com/id/10001713

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Electronic Resources

Publication Date

2001

Excerpt:

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course / Lodish, Leonard M.

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27.

Marketing 3.0 : From Products to Customers to the Human Spirit.

Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=514369
ebrary http://site.ebrary.com/id/10381059
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520
MyiLibrary http://www.myilibrary.com?id=268750

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Electronic Resources

Publication Date

2010

Excerpt:

Marketing 3.0 : From Products to Customers to the Human Spirit.

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28.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

The McGraw-Hill/Irwin series in marketing

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29.

Fundamentals of selling : customers for life through service

Futrell, Charles.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

The McGraw-Hill/Irwin series in marketing

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30.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Marketing for a new century.

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31.

Retailing management

Levy, Michael, 1950-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1609345

Format:

Electronic Resources

Publication Date

2004

Excerpt:

The McGraw-Hill/Irwin series in marketing

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32.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

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Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

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33.

Brief : make a bigger impact by saying less

McCormack, Joseph, 1965- author.

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Electronic Resources

Publication Date

2014

Excerpt:

founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development

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34.

The new brand spirit : how communicating sustainability builds brands, reputations and profits

Conrad, Christian A., 1966-

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Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

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Publication Date

2013

Excerpt:

Social marketing.

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35.

Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

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Electronic Resources

Publication Date

2013

Excerpt:

Communication in marketing.

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36.

Closing a failed bank : resolution practices and procedures

Parker, David C. (David Cameron), 1955-

Format:

Electronic Resources

Publication Date

2011

Excerpt:

alternatives and methods for marketing a problem bank using a purchase and assumption agreement; operations and

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