An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Is brand South Africa creating a positive rainbow nation for our millennials

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

Saving South Africa's youth : building socially responsible brands in financial ...

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

The importane of technology in traditional and online travel agencies in South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective