Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Brand identity : the evaluation of Shoprite brand's identity vs brand image

How the Motaung family values, built a successful sports brand

Brand space : exploring physical space for brand-building : an informed perspective

An analysis of how brand reputation affects female consumer choice of cigarette brands

The evolution of black branding and the death of brand loyalty

My little pony : brand loyalty through brand heritage and evolution

South Africa's political economy : the brand state of our nation

The employee influence on the brand equity of small service firms

A study on the experiential exploration of the Birds Café brand

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Singletrack : brand love in the SA mountain bike scene