Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

How Nike did it : Nike sparking innovations through empathic design : a case study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study