To like or not to like : an exploration of how South African brands use social media

How clothing colour affects personal brand communiction and perception

Silence as a crisis communications strategy on social media

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Crouch, touch, to not engage : the scrum between advertisers and PVR

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Comparison of narrative advertising and mere product placing

An explorative study of the narrative theme of advertising in private banking

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Communicating through colour