How clothing colour affects personal brand communiction and perception

Does crime deter local tourists from visiting Johannesburg?

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Could the black diamond spending culture have an impact on a brand's health?

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

A smokers choice : exploring the relationship between South African students and their cigarette brands

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers