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1.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

by

Basson, Hanneke.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

2.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

3.

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry

by

Rankhododo, Tondani.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

4.

Cover image for The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

by

Nxumalo, Bongiwe Samukelisiwe.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

5.

Cover image for Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

by

Botha, Carmen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

6.

Cover image for Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

by

Mushonga, Tendai.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

by

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

Cover image for Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

by

Pietersen, Conny Nteboheleng.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(92)

Independent Institute of Education. Design School Southern Africa.

(32)

Independent Institute of Education. Vega School.

(17)

Independent Institute of Education. Vega School

(13)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Badenhorst, Chrisna.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

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(1)

Belling, Cameron

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Botha, Levina J.

(1)

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Burger, Wouter.

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Cabeleira, Stacey.

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Carr, Michelle Brigit.

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Coetsee Christiaan.

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Combrinck, Corey.

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(1)

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Crozier, Monique.

(1)

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(1)

Da Silva, Roxanne.

(1)

De Beer, Sarah Ann.

(1)

De Bruyne, Nicholas.

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Deane, Alistair.

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Dhlamini, Zama.

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Di Bartolo, Marianna

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Dziba, Khangelani.

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(1)

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(1)

Glowacki, Matthew.

(1)

(1)

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(1)

Granger, Vanessa.

(1)

(1)

Griffin, Olivia.

(1)

Gunkel-Keuler, Leigh.

(1)

(1)

Hellriegel, Candice.

(1)

Howell, Alexander-Ross.

(1)

(1)

Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education. Vega School

(1)

Japhet, Antoinette.

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordan, Dianne.

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Kennard, Catherine.

(1)

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(1)

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Landsberg, Calvin.

(1)

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(1)

(1)

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(1)

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(1)

Maohapeloa, Joshuoa Pulumo.

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Marais, Liezel.

(1)

Markram, Janine.

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Mostert, Marike.

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Mpete, Itumeleng.

(1)

Mushonga, Tendai.

(1)

Mwamwetta, Monna.

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Myburgh, Cindy.

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Mzimba, Lungiswa.

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(1)

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(1)

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(1)

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Pieterse, Johan.

(1)

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(1)

Pietersen, Conny Nteboheleng.

(1)

Prinsloo, Megan.

(1)

Purdy, Carolyn.

(1)

Qwelane, Muntu J.

(1)

Racitti, Riccardo.

(1)

Rankhododo, Tondani.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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Strydom, Carla.

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Swift, Monique.

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Thethe, Monabisi.

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Tonkin, Madison

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Van Zyl, Lezje Eulize.

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(1)

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Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(156)

Library

Shelf Location

On-Shelf Student

Reference Material

Publication Date

Subject

Brand building -- Research -- South Africa

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

(1)

Entrepreneurship

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Quantitative study -- Research

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

(1)

Washing powder branding -- Research -- South Africa

(1)

Youth market -- Research -- South Africa

(1)

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