An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

The use of gamification as a marketing communication tool to engage with South African millenials

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

The role of ethnographic research in the field of experiental marketing