An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

The importane of technology in traditional and online travel agencies in South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

South Africa's political economy : the brand state of our nation

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africa