of your brand story -- If story is magic, then vunerability is the magic wand -- Ethics in

psychology -- The theory of language -- Culture and ethics in community psychology -- Feminist practices in

-- Ethics and the UX mindset.

poverty reduction programs and policy have responded in practice. The book also reflects on the ethics of

-- chapter 2: Strategic direction -- Chapter3: Strategy, ethics and social responsibility -- Chapter 4: Risk

features new sections on brand authenticity, ethics and meaning as well as updates on social media

Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and Ethics

1.Perspectives on Marketing research--2. Research Ethics--3.Overview of the Marketing research

culture -- Power, politics, conflict resolution and negotiation -- Business ethics, corporate social

data analysis -- Validity and reliability -- Ethics in research -- Limitations, delimitations and

Overview of personal selling -- Building trust and sales ethics -- Understanding buyers

markets -- Corporate strategy -- Ethics, corporate social responsibility, environmental sustainability