Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

Integrated marketing communications / Ouwersloot, Hans.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

-based assessment -- Interactive listening and reading -- Foregrounding oral communication -- Foregrounding written

Truth, lies, and advertising : the art of account planning / Steel, Jon.

-- administrative support function -- basics of communication -- Written communication -- Electronic

-- administrative support function -- basics of communication -- Written communication -- Electronic