collection methods: Questionnaires -- 10. Experimental designs -- 11. Measurement of variables: Operational

-- Section 2: Identifying a useful methodology and methods -- 6. Measurement - Melody Mentz and Anja Botha

-- Performance Measurement

control -- Measurement of marketing strategies and processes.

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

and medium-sized entities -- Fair value measurement.

schedule, assign responsibilities and establish budget -- 12: Devise monitoring and measurement systems and

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance

-- Workflow -- Writing -- Delivery -- Govern -- Measurement -- Maintenance -- Paradigm.

retrospective overview -- 3. Basic measurement and scaling concepts -- 3. Basic measurement and scaling concepts

performance measurement. The budgeting process -- Management control systems -- Standard costing and variance

't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement