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25.

International communications strategy : developments in cross-cultural communications, PR and social media

Cambie, Silvia.

Format:

Books

Publication Date

2009

Excerpt:

International communications strategy : developments in cross-cultural communications, PR and

Available: Copies:

26.

PR - a persuasive industry? : spin, public relations, and the shaping of the modern media

Morris, Trevor.

Format:

Books

Publication Date

2008

Excerpt:

PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Morris

Available: Copies:

27.

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing

Available: Copies:

28.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2007

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

Available: Copies:

29.

Where the truth lies : trust and morality in PR and journalism

Hobsbawm, Julia.

Format:

Books

Publication Date

2006

Excerpt:

Where the truth lies : trust and morality in PR and journalism / Hobsbawm, Julia.

Available: Copies:

30.

PR power : inside secrets from the world of spin

Barry, Amanda.

Format:

Books

Publication Date

2005

Excerpt:

PR power : inside secrets from the world of spin / Barry, Amanda.

Available: Copies:

31.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

Available: Copies:

32.

PR power : inside secrets from the world of spin

Barry, Amanda.

Format:

Books

Publication Date

2002

Excerpt:

PR power : inside secrets from the world of spin / Barry, Amanda.

Available: Copies:

33.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

The fall of advertising and the rise of PR / Ries, Al.

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34.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

The fall of advertising and the rise of PR / Ries, Al.

Available: Copies:

35.

Winning PR in the wired world : powerful communications strategies for the noisy digital space

Middleberg, Don.

Format:

Books

Publication Date

2001

Excerpt:

Winning PR in the wired world : powerful communications strategies for the noisy digital space /

Available: Copies:

36.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2000

Excerpt:

This is PR : the realities of public relations / Newsom, Doug.

Available: Copies:

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