Search Results for Corporate image.

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Brand name bullies : the quest to own and control culture

Bollier, David.

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004015801.html

Format:

Books

Publication Date

2005

Excerpt:

's culture -- 4. Trademark owners whine, "no making fun of me!" -- 5. The corporate privatization of words

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

Books

Publication Date

2005

Excerpt:

Corporate image.

Available: Copies:

Management extra. Reputation management.

Elearn Limited (Great Britain)

Format:

Books

Publication Date

2005

Excerpt:

Corporate image.

Available: Copies:

Broken windows, broken business : how the smallest remedies reap the biggest rewards

Levine, Michael, 1954-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005003936.html

Format:

Books

Publication Date

2005

Excerpt:

Corporate image.

Available: Copies:

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public

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Transforming your employment brand : the ABSA experience

Van Dyk, Laetitia.

Format:

Books

Publication Date

2004

Excerpt:

Corporate image -- South Africa -- Management -- Case studies.

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Managing corporate reputation and risk : developing a strategic approach to corporate integrity using knowledge management

Neef, Dale, 1959-

Publisher description http://www.loc.gov/catdir/description/els031/2003052325.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003052325.html

Format:

Books

Publication Date

2003

Excerpt:

Managing corporate reputation and risk : developing a strategic approach to corporate integrity

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Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video

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Handbook of public relations

Skinner, C. J.

Format:

Books

Publication Date

2001

Excerpt:

. Conferences and seminars. Ch. 27. Plant openings and open days. Ch. 28. Corporate image and corporate identity

Available: Copies:

10.

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Schmitt, Bernd.

Publisher description http://www.loc.gov/catdir/description/simon033/99018003.html
Contributor biographical information http://www.loc.gov/catdir/bios/simon051/99018003.html

Format:

Books

Publication Date

1999

Excerpt:

Corporate image.

Available: Copies:

11.

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd.

Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html

Format:

Books

Publication Date

1997

Excerpt:

Corporate image.

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