Creating new markets in the digital economy : value and worth / Ng, Irene C. L., author.

modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance

Marketing communication : an integrated approach / Koekemoer, Ludi.

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

The marketing manifesto / Hood, David J.

On message : precision communication for the digital age / Theobald, Theo, 1957-, author.

that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating

marketing plan -- SWOT -- The elements of a marketing plan -- Digital marketing -- Record distribution

Branding (Marketing) -- Management.

Essentials of marketing / Brassington, Frances.

Retail marketing and branding : a definitive guide to maximizing ROI / Perrey, Jesko.

The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.