modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance

Marketing communication : an integrated approach / Koekemoer, Ludi.

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

Marketing / Kotler, Philip, 1931-

logistics -- Global marketing and R & D -- Global human resource management -- Accounting and finance in the

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results /

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

Marketing strategy : the thinking involved / Hill, Mark E., 1957-

Essentials of marketing / Brassington, Frances.

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

E-marketing : applications of information technology and the internet within marketing / Molenaar