This brand new edition walks students through the full video production process, from inception of

-- Summary-- Positioning-- Brand attaitude-- Brand portfolio consideration-- Summary-- 3Companies and IMC

Brand name products -- South Africa

and persuasive form of narrative within a digital context, whilst building brand. Contemporary case

techniques, which help readers to visualize the structures of an argument. It also contains brand new

interesting?: Storytelling, conflict, and brand platforms -- Rewiring your brain: Chasing ideas and making big

competition and what strategies they devise in order to build brand value and customer relationships in the

revised and updated with three brand new chapters on communicating, innovating and leading, this

includes brand new material on: New engine technologies and concepts Effects of engine speed on performance

Advertising -- Brand name products.

employment messages and interviewing for jobs -- Handbook of grammar, mechanics, and usage -- Brand

Brand name products -- South Africa