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Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

brand -- Managing brand portfolios -- Managing brands for success over time -- Managing a brand across

Available: Copies:

IT systems management

Schiesser, Rich.

Format:

Books

Publication Date

2010

Excerpt:

environment, and all elements of success: technology, processes, and people. This edition adds detailed new

Available: Copies:

Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

) -- Case study: London Ambulance Service-from failure to success -- Conclusion -- Key learning points

Available: Copies:

Accounting essentials for hospitality managers

Guilding, Chris.

Format:

Books

Publication Date

2009

Excerpt:

an inaccessible part of the business, yet understanding is crucial for success. Using an 'easy to

Available: Copies:

Thinkertoys : a handbook of creative-thinking techniques

Michalko, Michael, 1940-

Sample text http://catdir.loc.gov/catdir/enhancements/fy1003/2005036213-s.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036213.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2005036213-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2005036213-d.html

Format:

Books

Publication Date

2006

Excerpt:

for generating ideas and offers dozens of success stories.

Available: Copies:

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Evaluation -- The Glass Ceiling -- Minorities -- Professionalism -- Requirements for Success

Available: Copies:

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html

Format:

Books

Publication Date

2005

Excerpt:

Success Factors -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty

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Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

Success in business.

Available: Copies:

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

Format:

Books

Publication Date

2002

Excerpt:

branding -- 3. Nation brands: the value of 'provenance' in branding -- 4. Branding for success -- 5. The

Available: Copies:

10.

Cover image for Strategic management of technological learning : learning to learn and learning to learn-how-to-learn as drivers of strategic choice and firm performance in global, technology-driven markets

Strategic management of technological learning : learning to learn and learning to learn-how-to-learn as drivers of strategic choice and firm performance in global, technology-driven markets

Carayannis, Elias G.

CRCnetBASE http://www.crcnetbase.com/isbn/9781420037364
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0646/00057165-d.html

Format:

Books

Publication Date

2001

Excerpt:

success and prosperity. Through in-depth interviews with industry practitioners, the author empirically

Available: Copies:

11.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

industry. Building on the success of previous editions, the authors have completely revised the text to

Available: Copies:

12.

Improving public policy

Cloete, Fanie.

Format:

Books

Publication Date

2000

Excerpt:

; Policy dynamics: change, failure and success.

Available: Copies:

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