studies demonstrate how to effectively use this powerful strategy to realize significant, long

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

ethical issues in management, corporate governance, strategy maps, the resource-based view of an

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation

partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption