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25. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Product management and new-product development -- Place and development of channel systems -- Distribution
Available: Copies:
26. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
Available: Copies:
27. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Stakeholders in the inclusive holiday system -- Tourism growth and destination development -- Other companies
Available: Copies:
28. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
management and new-product development -- Place and development of channel systems -- Logistics and
Available: Copies:
29. 
Cover image for The E-myth revisited : why most small businesses don't work and what to do about it
by 
Gerber, Michael E.
Format: 
Books
Publication Date 
1995
Excerpt: 
strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah.
Available: Copies:
30. 
Cover image for Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Format: 
Books
Publication Date 
1992
Excerpt: 
Strategy -- Defining and Analyzing Product Markets -- Target Marketing -- Regional Positioning Strategy
Available: Copies:
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